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CopywritingKIT
Basic Copywriting Foundations
8 Copywriting Tips (4:36)
How to Write Eye-Catching Headlines that Entice Clicks (5:18)
How to Write Delicious Bullets and Lists (5:23)
Nailing your Call To Actions for Maximum Reach (4:56)
The Right Way to Agitate a Customer (5:42)
Stupid Features and Genius Benefits (5:13)
3 Types of Content for your Customers (6:06)
Matching Products to an Audience (6:39)
Frameworks for Copywriting (6:41)
Finding and Leveraging your Unique Selling Proposition (5:28)
The Power of StoryTelling (4:30)
The 5 WHYs
Bridging the Gap
KNOW your Customer Avatar
Thinking Like a Fish vs Fisherman
Section 2) Persuasion Psychology
Personal Pronouns = Profit (4:54)
The Profitability of Information Gaps (5:42)
Similarity and the Mere-Exposure Effect (4:34)
How to Tickle Someone's Curiosity (5:30)
The Magical word in Copywriting
Simplicity Converts - Cognitive Ease
The Power of Image
Section 3) Self Improvement + Copywriting
How to Write Persuasively (5:23)
How to Write Compelling Content (5:24)
4 Stages of Copywriting Competence (5:32)
Coming up with Copywriting Ideas (5:32)
Analyzing ads that made you buy
Section 4) SCORING a Gig
How to Score your First Copywriting Job! (6:18)
How to set up an Upwork Account
How to build an impressive portfolio quickly
How to send the perfect proposal on Upwork
How to manage clients and set expectations
How to negotiate higher prices with new clients
How to negotiate higher prices with existing clients
5 Proven ways to find copywriting clients
What to charge for your services
Finding clients with online inbound strategies
How to find clients that are online
How to find clients locally and offline
How to price your services
Bonuses
Freelancing Guide to Upwork
Presentation Checklist
Autoresponders (15:14)
Sales Page Breakdowns
Thinking Like a Fish vs Fisherman
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