The Psychology of Selling

A solution to skyrocket your sales, explode your online conversion rates, and persuade buyers to take action using marketing tactics backed by psychology

Do you have a GREAT product, service, or idea... but can't sell it?

Sales is more than just having a great product.

Sales is about getting someone else to take action.

Have you ever needed to mow your lawn and you think “I’ll get to it next week”? Maybe you had the beginning of a flu and thought “I’ll go to the doctor’s if it gets worse” or even “I’ll start saving for retirement next year”...

Well, the issue isn’t what you need to do, it’s the fact that you’re putting it off - and you KNOW if you started today, if you took action right now, your life would be much better, easier, and enjoyable tomorrow, next week, and years in the future.

You just have to take action, and as a salesperson, your main job is to get someone to take a beneficial action that they’re putting off.

You can have a great product, outstanding service, or world-changing idea - but without the right SALES skills... they won't help anyone.

Do you feel "scammy" or "sleazy" selling?

Have you ever bought something and felt scammed afterwards or immediately had buyer’s remorse?

I was at a mall a couple days ago, and I walked into this supplement store, because I was out of my protein powder I usually drink after lifting.

Anyways, as soon as I walk in and start looking around, this lady, who’s native language obviously wasn’t English started trying to sell me some other product.

She goes on and on about how "if I sign up today, I’ll get 80% off" and get some preworkout and other crazy supplements for free with my order. Anyways, after around 10 minutes of standing around, I finally give in and just agree and we walk over to the cash register, she starts ringing the products up and the total comes out to over $200.

Are you kidding me!? $200 and I came in for just protein powder?

I wasn’t even sure if what she was selling me was legal, it was like in this pre-packaged Ziplock bag.

That’s just one time I felt scammed, don’t even get me started on the time I bought a used car and literally after I drove it home… the oil had completely leaked out of it. Not only that, both the back tires were flat the next morning. Everything was perfect just 12 hours before.

Anyways, that’s a story for another video, but haven’t you ever felt scammed buying something? Lots of people have!

This is why it’s important to be very careful selling things as a salesperson because people are weary nowadays.

The best way to make a lot of money selling something is to sell things you truly believe will help people, plus the personal satisfaction and social boost feel great!

Do you want to make a ton of money helping people?

So problem number 1 was that you had a great product, service, or idea, but don't have the skillset to sell it.

Problem number 2 is that you feel like salespeople are scammy and because of this… you don’t feel comfortable selling things

Problem number 3… is that you can’t find a way to make money, accomplish your goals, achieve your dreams by actually doing things that help people.

Maybe you think money is associated with greed, or that it’s ultimately destructive, but let me tell you - you can help a lot of people with money, and you can help a lot of people selling them things that they need and getting them to take the action that they’re procrastinating on.

My friend used to have a job in a gym where he would get paid extra on commissions, which meant the more he sold, the more he would earn. Now, the product he was selling was great, the gym had an amazing community, and he had the skills to sell, but after he sold $1000 worth of commission in one month, it was like a switch went off in his head and he would sabotage all future sales.

He didn’t know why he couldn’t sell more that month, but I did. I know exactly why you aren’t earning more money this month too, why you won’t next month, and why you won’t next year…

The secret is… it has to do with your beliefs. You treat sales like a job, not something that’s fun to do and helps the people around you.

People have problems, and salespeople have solutions.


  • You can't sell your product, service, or idea AND
  • You feel weird selling AND
  • You want to make money helping people


You're just like me.

I used to feel all of these, until I set a goal of solving them!

With my entrepreneurial focus and craving for a solution to these 3 main problems, I set out to take and consume every sales course I could find.

I also went ahead and read 8 psychology textbooks.

There’s a ton of stuff you can learn by doing that, but I learned especially how people make decisions and what influences buyers.

Yet that still wasn't enough for me... I was hungry for more... I wanted to really master both the art AND science of sales!

So the last thing I did... was buy even more books on sales, closing, reading body language, everything related to sales written by sales experts!

I was dead set on learning everything there is about sales and the selling process. I've learned so much of what to do... but also what NOT to do (which is equally as important).

I have invested over $30,000 in the past couple of years to cut through all the clutter and understand what sales is REALLY all about.

Then, I started to implement it. Because ideas are just ideas, but action is where the honey is, right? You’d have no idea at the success I had, and here’s some proof:

In fact, what I learned didn’t only help me… I taught other people what I learned through online coaching and here’s what they have to say:

"Honestly, I've earned more from what Theodore taught me than from my college degree so far. Sales is a skill everyone needs to know, and even after learning the basics, my confidence in selling skyrocketed. I should be able to pay off my college debt by the end of the year, so thanks!"

- Jaiden M, Psychology Major

"I sell pest control and Theodore opened an early version of the course to me. I liked learning about the different biases, this helped me understand the basic psychology of selling. Theodore put 15 different proven closing tips to help you increase sales. He covers at least 5 different avenues of selling from social media to direct selling. He also keeps its entertaining to watch and learn. The first day of selling after watching this course, I sold an extra $1,200 worth of pest control."

- Wyatt Spigener, Pest Salesman

"Even as a university graduate, I can still say that this sales system can offer helpful and eye-opening selling concepts which helped me obtain my job positionof working in a sales force for a Fortune 500 company. From increasing sales volume for selling goods or using the concepts to market yourself in the job market, this program will benefit anyone looking to improve their business and quality of life! Thanks so much Theodore :)"

- Andrew Pina, Sales Specialist

Well, I have actually perfected teaching this type of sales system and put everything that works into a course, so you can learn anywhere, anytime.

Introducing: The Psychology of Selling

A solution to skyrocket your sales, explode your online conversion rates, and persuade buyers to take action using marketing tactics backed by psychology.

The Psychology of Selling is an online video course with lifetime access and future updates. You'll also get follow-along PDFs if you want to print out the course like a book. And, you'll get a downloadable MP3 with each video so you can listen to the content anywhere!

What exactly is in The Psychology of Selling?

Take a peek for yourself:

Course Curriculum

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  Week 10: Money Mastery Mindset
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This course isn’t just about making more money (though you can use it to do that). It’s about truly understanding how to reach out to people in a way that moves them to take action. It’s about behavioral change -- my favorite part of psychology. And if I can help you get new clients...or save time...or even help convince someone to take the action they need to (that they're procrastinating on)...I consider it a job well done.

So here’s my simple offer: If you don't LOVE this course, I insist that you get 100% of your money back. It's simple: Join the program and see for yourself.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
What if I buy this course and don’t learn anything?
If for some reason… you’ve already implemented all of my tactics, knew all the tricks in my book, or even… you just don’t like the sound of my voice and couldn’t make it past the first video... Send me an email and answer some of my questions showing that you didn’t learn anything, or that what you learned didn’t work, and I’ll refund you 100% in less than 24 hours of the email. Risk free. If you take this course and feel like you didn’t benefit from it… I don’t want your money because remember, one of the best feelings of selling something is to actually help the people you’re selling… and I meant that.
Can’t I read all the books you read and learn all of your tricks online?
Well, yes… but it’ll take you thousands of dollars, and hundreds of hours of your own time trying to learn… and then you actually have to test what you learn to make sure it still works, or works at all. Save your time, money, and learn how to sell from the best sales course you can find today!
Does this work for in-person sales people?
If you go sell directly to people (or door to door), you can DEFINITELY use what I teach to increase your sales and get more closes. If you sell things online, like an ecommerce store or use affiliate marketing… DEFINITELY! Everything in this course is applicable to your situation. I sell things online too, so I know what works. Maybe you don’t have anything to sell yet, but you’re blogging or vlogging… yep this will help you too. Did you know your thumbnails, titles, and descriptions are all basically advertisements? Using the psychological closing tactics and the copywriting tutorial in this course, I would have been able to hit 1,000,000 subscribers in probably almost half the time. Does that mean you can too? I don’t know, but I know you’ll get more views by implementing what I teach.
How soon will I see results?
On some things like online marketing and ad campaign creation, you’ll see results almost instantly by applying the psychological effects and tactics I teach. On others, like tonality, reading body language, the methods of selling, it’ll take time to become a habit, and your quick nature, but within 30 days of learning and practicing, you should become skilled enough to see clear results.

"I've been doing sales for at least 5 years, and on my journey, I've invested probably around $10k in online courses (maybe even more). Believe me, I've seen em all... some were really good, while others not so much. The problem with most sales courses is they tunnel-vision on a single thing, maybe toss in a few high-level strategies and that's it... you're left to put it in practice on your own. The thing I absolutely LOVED about the Psychology of Selling is that it covers tons of topics, gives specific examples for each, and it even includes ridiculously awesome templates for basically any situation. Seriously... I customized one of the phone scripts in 10 minutes and on the first call I booked a client for a $2k contact!!! This stuff works and Theodore knows his stuff that's for sure. I'd gladly pay 10 times what I paid for this course"

- Csaba Borzasi, Founder of Game of Conversions

"I never thought I could sell like this!

This course has honestly been one of the best things I've done to further my career, hone my skills and grow my company. I had zero knowledge of sales prior to taking the course and came from a film/marketing background. I now feel that I know tons more about the different ways marketing and sales can go directly hand in hand and how I can help funnel my customers through the buyer's journey to build life time loyal customers - every business owners dream!

I've had an 80% increase in social media interaction thanks to the copywriting elements of the course; my copywriting skills have shot up.

I am thrilled to have taken the course and find myself referring to it constantly, both within my business and through my copywriting freelancing work. It's brilliant course for anyone interested in learning to sell and grow their business - thank you, Practical Psychology!"

- Alya Kubati, Freelancer

"After completing the course, I really feel that I have learned a lot from it. This is certainly going to help me with my YouTube channel. This course is not just for salespeople, rather, it works for

online influencers too (like me). The content is really refined and it’s to the point. The practical examples and real-world applications are too good which made me look into the motives of
different ads put on by big brands. The biggest problem people face is to start something and since this course makes the concept application look easy, I was more than eager to try some of the tricks on my YouTube channel.

I would happily recommend this course to anyone who wants to improve their sales skills. Not only that, I can recommend this course to online influencers as well because this course has some really good lessons which will be helpful for them!"

- Divyanshu, Youtuber (85k+ Subscribers)

"I've invested in a few marketing and sales courses online before and I have to say this is one of the best ones I've taken. I really like how it provided an in depth overview of the multiple sales closing tactics and the various methods of selling that can be used in a lot of different situations. The many examples in each module were also super helpful. I run an e-commerce store and I've already began implementing some of the closing tactics I’ve never thought of adding before taking this course. I've added quite a few of the tips from the copywriting section into my email campaigns and product titles/descriptions and I'm very excited about what they add to my bottom line.

I would recommend this course to anyone who would like a well laid out course teaching the in depth basics and psychology behind selling. The course includes added examples and additional resources to take advantage which is a nice bonus as well!"

- Kyler O., Ecommerce Marketer

"I’ve been self-employed for the past 10 years, and let me tell you…it can be overwhelming! I’ve worked with many experts and gurus, but so few of them delivered on their promise to help me make more money, close more deals, and grow my business. In fact, most of my success came from doing the opposite of what those experts told me to do.

Fortunately, working with Theodore was different. I told him about my business goals and he provided me with no-nonsense steps to help me get there. He was also very supportive of my business goals, and always more than happy to answer my questions, and offer me advice to make my sales page and marketing strategy better. He’s proactive and easy to work with.

I was also blown away by his online course! He offers SO MUCH information! Honestly…he should charge more for it. I can’t even imagine how many hours of work he poured into that thing! Before you hand your hard-earned money to some other business guru, I highly recommend looking at his course. It seriously has everything you need to get your business on the path of success!"

- Nicole Guillaume, Entreprenuer

Buy TODAY and get these juicy bonuses...

#1 Golden Facebook Ads

Get a behind-the-scenes collection of a whole bunch of already-tested Facebook Ads that you can literally copy to get optimal click through rates and super low cost-per-actions on.

#2 High Converting Opt-In Pages

This will be your quickest way to your first 1000 email subscribers, which could eventually be profitable and boasting customers.

#3 Copy/Paste AutoResponder

You can literally just copy these pre-written emails and paste them right into your email software to boost your open rates, action rates, and product interest.

#4 Sales Page Outlines

An archive of sales pages with over 5% cold traffic conversion rates. If you’re new to selling online, 5% is AMAZING and could lead to over 6 figures a month easily with the right traffic!

#5 Cold Calling Scripts

Use these cold calling script examples and modify them for whatever you’re selling! Match these with the tonality and personal pronoun videos for best results.

#6 Presentation Checklist

Bonus #6 is a simple checklist of everything I cover in the course that you can apply to any sales method to ensure it’s running optimally and leads to the most possible closes. This makes your job as a salesperson super easy and quick!

#7 Emotional "Buzzword" Flash List

Spice up your titles, descriptions, opt-ins and phone scripts using this insanely reactive list of emotional buzzwords.

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