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The Psychology of Selling
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Week 1: 25 Cognitive Biases
What are Biases? (2:39)
System 1 and System 2 (3:01)
Bias 1 - Reward and Punishment (2:35)
Bias 2 - Liking and Loving (2:42)
Bias 3 - Disliking and Hating (2:26)
Bias 4 - Doubt-Avoidance (2:35)
Bias 5 - Inconsistency-Avoidance (2:30)
Bias 6 - Curiosity (2:24)
Bias 7 - Kantian Fairness (2:12)
Bias 8 - Envy or Jealousy (2:37)
Bias 9 - Reciprocation (1:48)
Bias 10 - Mere Association (2:06)
Bias 11 - Pain Avoiding Denial (2:17)
Bias 12 - Excessive Self Regard (2:14)
Bias 13 - Over Optimism (2:09)
Bias 14 - Deprival (2:11)
Bias 15 - Social Proof (2:35)
Bias 16 - Contrast Misreaction (2:16)
Bias 17 - Stress (2:35)
Bias 18 - Availability (2:25)
Bias 19 - Use-it-or-lose-it (2:24)
Bias 20 - Drug Misinfluence (2:20)
Bias 21 - Getting Older (2:36)
Bias 22 - Authority (2:32)
Bias 23 - Twaddling (2:07)
Bias 24 - Reason-Respecting (2:00)
Bias 25 - Lollapalooza (3:26)
Week 2: Psychological Closing Tactics
1) Anchoring (4:35)
2) Consistency (3:40)
3) Curiosity (4:46)
4) Discounting (5:01)
5) Building Trust (5:46)
6) Mere Exposure Effect (5:05)
7) Objection Handling (5:47)
8) Pricing Tiers (5:13)
9) Priming (5:37)
10) The Reciprocity Effect (5:21)
11) The Scarcity Principle (4:57)
12) Similarity-Attraction Effect (5:48)
13) Social Proof (6:01)
14) Testimonials (5:48)
15) The Paradox of Choices (4:07)
Week 3: Methods of Selling
1) AIDA (6:51)
2) The 4Ps (7:39)
3) Jab Jab Jab Right Hook (6:05)
4) Pain of Buying vs Pain of Not Buying (5:44)
5) Feature Benefit Tiedown (5:12)
6) The Secret of NLP (6:10)
7) StorySelling (5:22)
8) Soap Opera Sequence (5:24)
9) Hot vs Warm vs Cold Traffic (5:50)
10) How to Build a Yes Ladder (4:50)
11) 5 Step Formula (7:22)
12) Straight Line Persuasion (8:01)
Week 4: CopyWriting
0) What is Copywriting? (5:32)
1) Headlines That Work (5:18)
2) Mouth-Watering Bullets (5:23)
3) Complete Landing Page Setup Guide (5:09)
4) Smart Scarcity (5:49)
5) Emails That Get Opened (6:48)
6) Video Sales Letter Guide (5:08)
7) Call to Action Walkthrough (4:56)
8) How to Master Storytelling (5:46)
9) Agitating the Problem (5:42)
10) Features and Benefits in Copywriting (5:13)
11) Creating Desirable Content (6:06)
12) Copy-Paste Lingo (5:11)
13) Instant Gratification (5:13)
14) Power of Personal Pronouns (4:54)
15) Information Gaps (5:42)
Week 5: Network Marketing
1) What is Networking? (7:02)
2) First Impressions (4:29)
3) Body Language (5:07)
4) MicroExpressions (6:31)
5) Lie Detection (4:47)
6) How to be more likable (5:15)
7) Ego (6:36)
8) Personalities (4:58)
9) Reading Body Language (5:09)
10) 5 Levels of Listening (6:08)
11) Appealing to the Ego (5:05)
12) The 10 Second Wait (6:21)
13) Walking away empty handed (5:41)
14) Salesperson's Attitude (7:26)
15) Social Exchange Theory (7:28)
Week 6: Affiliate Marketing
1) What is Affiliate Marketing?
2) The Rules of Affiliate Marketing
3) What Products Should You Sell?
4) Finding Affiliate Programs
5) Why Copywriting and Trust are Important
6) Adding Bonus Content
7) Affiliate Reviews on a Blog
8) Affiliate Reviews on Youtube
9) Email Marketing and Easy Affiliate Sales
10) Your Resources Page
Week 7: Sales Funnels
1) What is a Sales Funnel?
2) Getting SUPER Cheap Leads
3) Facebook Remarketing
4) Youtube Remarketing
5) Email Marketing and Sweet Funnels
6) Improving ROI with Upsells and Downsells
7) The Full Process
8) How I buy $0.31 emails every day
9) THE Funnel Troubleshooting Guide
Week 8: 50 Closing Strategies
1) Strategies 1-7
2) Strategies 8-14
3) Strategies 15-21
4) Strategies 22-28
5) Strategies 29-35
6) Strategies 36-42
7) Strategies 43-50
Week 9: Black Friday Hacks
1) Ingroup Bias
2) Scarcity
3) Urgency
4) FOMO
5) Instant Gratification
6) Volume vs Value
7) Practicality of Black Friday
8) Earning $10,000 in one day [Case Study]
9) Earning $100,000 in a day [Strategy]
Week 10: Money Mastery Mindset
The Full 2-hour course
Bonuses
Facebook Ads
Opt-Ins
AutoResponders
Sales Pages
Phone Scripts
Presentation Checklist
Emotional BUZZword List
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Bias 19 - Use-it-or-lose-it
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